Kevin Wilson

Global industrial manufacturer — Adobe AEP/CJA build-out

• Designed XDM schemas and field groups for paid media, web behavior, and form-fill events under the client tenant
• Architected paid media ingestion: Microsoft Ads + Google Ads unified into a single XDM Summary Metrics schema, plus social data via Azure Blob Storage / SFTP
• Built CJA dashboard data mapping deliverables and custom Adobe Launch data elements/rules in JavaScript

National building-products brand — B2B AEP/Marketo data validation

• Validated B2B Marketo→AEP dataflows across Opportunity, Opportunity Person, B2B Account, and Marketing List schemas
• Designed custom-namespace schemas for training courses, product configurators, sample requests, and loyalty programs
• Investigated bot form submissions and missing ECID issues; partnered on an identity-stitching proof of concept

• Directed analytics implementation strategy across 10+ product teams; established global data standards and governance
• Built a JavaScript library for unified data collection across Adobe's product ecosystem
• Led migration planning for Customer Journey Analytics adoption and architected schema design for CJA implementations

• Designed technical implementation strategies and custom JavaScript for advanced data collection requirements
• Served as primary technical liaison for high-profile analytics implementations

• Led Microsoft's web analytics platform migration (Xbox), on time and under budget
• Built real-time reporting tools and ETL pipelines for marketing automation
• Won an innovation award for launching a new revenue stream using APIs to offer custom reporting UIs as a service