Adobe Analytics & Customer Journey Analytics Implementation
15+ years implementing analytics platforms for Fortune 500 companies—from 1-week site tagging projects to 6-month enterprise data architecture overhauls.
Schedule a Project Discovery Call 15+ years implementing analytics platforms for Fortune 500 companies—from 1-week site tagging projects to 6-month enterprise data architecture overhauls.
Schedule a Project Discovery CallFragmented customer data: Multiple platforms, no unified view of the customer journey.
Unclear KPIs: You're tracking metrics, but they don't align with actual business objectives.
Implementation complexity: Adobe Analytics and CJA are powerful, but implementing them at scale requires expertise.
Technical debt: Legacy tracking implementations that don't support your current business needs.
I've led enterprise analytics implementations for companies including Activision, Microsoft, Xbox, American Express, Condé Nast, NPR, and Adobe—with specialized focus on Adobe Analytics and Customer Journey Analytics for financial services, media, and enterprise software clients.
My expertise: aligning business objectives with measurable KPIs and implementing the technical infrastructure to capture them at enterprise scale.
Site tagging and basic tracking setup for teams with clear requirements and simple architecture. Standard event implementation, basic reporting dashboards.
Full platform implementation and data architecture. Multi-source data integration, custom dimension strategy and schema design, cross-platform journey tracking, team training and documentation. This is the most common engagement model for enterprise CJA implementations.
Full-time commitment for large-scale projects. Legacy migration and data unification, multiple property/brand implementations, complex customer journey mapping. For organizations undergoing digital transformation.
Most clients start with a project discovery call to determine the right engagement scope.
Challenge: A Fortune 500 gaming company needed to track player behavior across console, mobile, and web platforms for a major game title. No unified data collection existed across these platforms.
Solution: Implemented standardized data collection across all platforms with consistent event tracking. Built API integration to extract behavioral data and connect it to their email marketing platform, enabling automated engagement campaigns based on player activity patterns.
Outcome: Marketing team gained ability to send targeted marketing campaigns to users based on their play behavior, including promoting DLC releases, special events, and offers.
Challenge: A major financial services company had multiple business units, each with unique analytics requirements. The organization needed a way to maintain global reporting standards while supporting individual business unit needs and enabling multi-suite reporting across the enterprise.
Solution: Created solution design references and schema documentation for each business unit that met their specific requirements while adhering to enterprise-wide standards. Standardized documentation and implementation methodologies across the organization. Integrated Adobe Target with Adobe Analytics to ensure data consistency between optimization and analytics platforms. Implementation work was distributed to junior developers following the standardized approach.
Outcome: Established consistent analytics implementation methodology across business units, enabling multi-suite reporting and cross-platform data consistency between Adobe Target and Adobe Analytics.
Challenge: A Fortune 500 software provider needed to standardize data collection across all product user interfaces to enable consistent analytics and reporting across the organization.
Solution: Oversaw schema standardization for data collection across all product UIs. Created custom JavaScript implementation to track standardized values. Led migration from Adobe Analytics to Customer Journey Analytics implementation.
Outcome: Established unified product analytics framework serving 1,000+ internal analysts and stakeholders, enabling consistent reporting and analysis across all product interfaces.
I'm an analytics implementation specialist with 15+ years focused on Adobe Analytics and Customer Journey Analytics for enterprise organizations.
My approach: I start by understanding your business objectives, translate them into measurable KPIs, and then build the technical implementation infrastructure needed to capture those metrics at scale.
I've led enterprise analytics implementations for organizations including Activision, Microsoft, Xbox, American Express, Condé Nast, NPR, and Adobe—with specialized focus on Adobe Analytics and Customer Journey Analytics for financial services, media, and enterprise software clients.
I work with enterprises on project-based engagements ranging from 1-week site tagging implementations to 6-month full-platform transformations. Most projects are 3-6 months and include strategy, implementation, and team training.
Schedule a project discovery call to discuss your analytics implementation needs and determine the right engagement scope.
Schedule a Discovery CallOr email me directly at kevin@kevinwilson.me